Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Some of the NextGen Cup winners included reusable cup systems, and Starbucks said it is working to see if any of those proposals are feasible. As of spring 2017, only 1.4% of Starbucks’ beverages were sold in reusable cups. Although the company offers a small discount to customers who bring their own mugs, that effort has failed to gain traction. Melges said that Starbucks should also invest more in reusable cups. “Just because packaging is recyclable or compostable in an industrial facility, does not mean it will be recycled or composted.” “While utilizing less plastic is important, this announcement does not do nearly enough to address the plastic pollution crisis that the company contributes to,” Greenpeace Plastics Campaigner Kate Melges said in a statement. Environmental advocates point out that’s a major challenge because it requires the company to change customer behavior. In order for the plan to work, Starbucks customers will have to dispose of the cups in recycling bins in the test markets. And that means serving our coffee in sustainable packaging,” CEO Kevin Johnson told CNN Business. “We want to play a leading role in helping around the sustainability of the planet. The cities where Starbucks is testing out its compostable cups are already set up to recycle paper cups with plastic linings, including the traditional Starbucks cup. Starbucks unveils two new designs for recyclable and compostable cups. If those facilities try to recycle paper cups without separating out materials first, the plastic lining can jam up their machines.
Many recyclers find that process to be more trouble than it’s worth. Most facilities don’t recycle paper cups because to do so, they would have to separate the cups’ plastic lining from the paper. Technically, Starbucks’ paper cups can be recycled - but in practice, they usually are not. Now, Starbucks is ready to start testing out some of those winning ideas.
In February, the company announced 12 winners, including greener cup liners, barriers and cups themselves. Along with other food companies, Starbucks and Closed Loop Partners, a recycling-focused investor group, crowdsourced solutions for greener cups from the public. Most recently, in 2018, Starbucks committed to the NextGen Cup Challenge. Though the innovation may appear small to consumers, it’s a big moment for Starbucks, which has been struggling to find a greener alternative to its cup for three decades. That liner, developed by a Thailand-based company, makes the cup compostable in commercial composting facilities, which are rare.
The difference is inside, where instead of a plastic liner, a biodegradable liner serves as a barrier to make sure liquid doesn’t leak out. The new cup looks just like Starbucks’ current paper cup.
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